Tag Archives: Creativity Code

The Creativity Code—Marcus du Sautoy

16 May Marcus du Sautoy. Photo © Fernando Bagué

For me, it’s all about socks. I’m obsessive about wearing a matching pair—unlike my eldest son who just grabs the first two in the drawer. I find that behaviour even odder than his socks but, then, he finds my sock-matching fetish equally peculiar.

Obsessions can, of course, be debilitating. My socks are in various shades of washing machine-faded black and precision-pairing is time consuming. But, one wonderful day, a fabulous time-saving thought came to me in a flash; if I can’t see the difference then it actually doesn’t matter! Now I just grab the first two darkish items in the sock drawer and put them on. Like son like father.

This marvellous new way of seeing the world was truly liberating. Corn Flakes need not be Kellogg’s and my British gas is no longer supplied by British Gas. My next vacuum cleaner purchase could be something other than a Hoover whilst a broad vista of yeast-extract options has opened out before me.

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